Comments on: Follow Up On Vocus Email

By: Toivo Lainevool

Toivo Lainevool — Sun, 27 May 2007 02:36:35 +0000

Hey Julian. I wonder if the CMO had any visibility into this individual email going out. I have no idea how big Vocus’s marketing department is. I’m thinking this was probably just someone’s mistake, and not something that was a department wide decision to do.

By: julian

julian — Fri, 25 May 2007 18:56:01 +0000

see even high paying CMOs — north of 200K/yr can make mistakes.

http://www.secinfo.com/d17WEy.v4M3.b.htm

By: Administrator

Administrator — Thu, 24 May 2007 01:26:02 +0000

I agree Susan. It all goes back to the irony of them not following the advice of their own whitepaper. Which makes this whole thing so irresistible to blog about.

I also noticed the fact that you have to register to get the whitepaper. But I got the information about the whitepaper via email, so of course they already know who I am. Why should I have to register again?

By: Susan Getgood

Susan Getgood — Thu, 24 May 2007 00:21:16 +0000

Hi Toivo. I was glad to see your post, and your comment about how this might have been far different if Vocus had done a better job of telling PR Web customers why they were getting the email. While I would have still preferred that they walk the talk of the white paper in the blogger outreach, as I posted, I was pretty certain that a little more context and a little less marketing speak would have had a far different result for the PR Web customers.

By: Administrator

Administrator — Wed, 23 May 2007 18:32:49 +0000

Thanks for the response Jiyan. Your blog being a “semi-official” outlet is definitely a good start. I think it’s great when companies encourage their employees to blog.

I had to use Technorati to find your blog though. It would be nice if there was a nice “blog” link on Vocus’s website that had an official blog and pointers to its employees blogs.

By: Vocus Response on White Paper E-Mail at Ether Breather

Vocus Response on White Paper E-Mail at Ether Breather — Wed, 23 May 2007 18:16:58 +0000

[...] Follow up on Vocus Email from Toivo Lainevool’s Random Thoughts Filed under: Blogging, Public Relations, Vocus | [...]

By: Jiyan

Jiyan — Wed, 23 May 2007 18:05:46 +0000

Just wanted to make sure you knew that although my blog can be coined a ‘personal’ blog, I definitely write about our industry, our products, and sometimes even our company – and I definitely consult with our communications director when I write. It is not an official blog but also not exactly a personal blog. Also, my name is Jiyan I’ve added that to the ‘author’ section since you pointed it out.